Client Overview
The client is a luxury real estate developer and channel partner offering premium farmhouses near the Yamuna Expressway. These properties are positioned as high-value investment assets and weekend lifestyle homes, primarily targeting investors and high-net-worth buyers from the Delhi-NCR region.
The Goal
The objective was clear:
- Generate genuine, high-intent leads
- Reduce the rising cost per lead
- Increase site visits from qualified prospects
- Build a sustainable and scalable digital lead engine
The Challenge
The client was already advertising but faced common problems seen in luxury real estate lead generation:
- High lead volumes but low intent
- Many leads were only exploring prices or comparing options
- Poor lead-to-site-visit conversion
- Sales teams are spending time on unqualified prospects
The key issue was not reach—it was lead quality.
Our Approach
Sky Thrive Digital focused on a Meta-only performance strategy using Instant Lead Forms, designed specifically for luxury and investment-driven real estate buyers.
Instead of chasing volume, the strategy was built around filtering intent at the form level and aligning ads with buyer psychology.
Execution Strategy
Meta Ads with Instant Forms Only
- Ran conversion-focused Meta campaigns using Instant Lead Forms
- Eliminated external landing pages to reduce drop-offs
- Optimized campaigns for:
- Investors
- Business owners
- High-income audience segments
- Geo-targeted Delhi-NCR and surrounding premium catchments
Lead Form Optimization
To improve lead quality, we redesigned the Instant Forms:
- Added custom qualifying questions, including:
- Budget range
- Purchase timeline
- Purpose (Investment or personal use)
- Used Higher Intent form type instead of volume-based forms
- Clearly positioned the project as premium, discouraging casual inquiries
Creative & Messaging Testing
- Tested lifestyle-focused creatives vs price-led creatives
- Highlighted:
- Investment potential of Yamuna Expressway
- Long-term appreciation
- Private luxury living
- Paused creatives that generated low-quality leads, even if CPL was low
Lead Quality Tracking & Optimization
- Tracked which leads:
- Answered calls
- Booked site visits
- Optimized campaigns based on sales feedback, not just platform data
- Continuously excluded low-performing audiences and placements
Results
| Metric | Outcome |
|---|---|
| Cost Per Lead (CPL) | Reduced by 25% to ~₹300 |
| Lead Quality | Improved by 30% |
| Lead to Site Visit Conversion | 30% |
| Sales Team Productivity | Improved significantly |
| Ad Spend Efficiency | Lower wastage, higher intent leads |
Key Insights
- Meta Instant Forms can deliver high-quality luxury real estate leads when structured correctly
- Lower CPL means nothing without qualified conversations
- Adding friction through smart questions improves outcomes
- Close coordination between marketing and sales is critical
Conclusion
This campaign demonstrated that Meta Instant Forms are highly effective for luxury real estate when combined with:
- Precise audience targeting
- Clear premium positioning
- Intent-based form design
- Continuous quality optimization
Sky Thrive Digital helped the client move from volume-driven lead generation to intent-driven growth, delivering measurable improvements in cost, quality, and conversions.