Background
A local dental & cosmetic clinic in India wanted to improve visibility on Google, rank for high-value dental treatments, and increase monthly patient inquiries through organic search.
Challenges
- Low Google rankings for competitive treatment keywords.
- Ranked beyond page 4 for most high-intent local searches.
- Limited organic leads from the website.
- Poorly optimized Google Business Profile.
Results & Impacts
- 7 treatment-specific keywords moved into Top 3 Google rankings.
- Organic traffic increased by 320% in 6 months.
- Monthly patient inquiries grew from 8 to 37.
- Google Business Profile impressions rose by 270%.
Strategy & Implementation
- Performed keyword research focusing on high-intent local searches.
- Optimized Google Business Profile with updated images, services, and reviews.
- Implemented on-page SEO – meta tags, headers, schema markup.
- Built high-quality local backlinks and directory citations.
Key Takeaways
- Local SEO directly drives targeted patient acquisition.
- Optimizing Google Business Profile boosts visibility in local search and maps.
- Relevant local backlinks improve search ranking authority.